TODAY'S OUTFIT

WHAT I WORE

photo by Vesa Silver

ZARA shirt

DIESEL trousers

ZARA belt

SHAPES AND TEXTURES

WINTER EDITORIAL

MARIMEKKO SS17 shirt and trousers

STADIUM puffer skirt

MARIMEKKO SS17 earrings and leather trench

ONAR hat

SAMUJI coat and trousers

SAMSOE SAMSOE jacket

MARIMEKKO SS17 shirt and trousers

photos by Sanna Koho

This is what it looks like when two inspired people meet on an empty beach in the middle of winter. 
Feeling so thankful for these super talented friends, like Sanna, that I've got the privilege to work and share ideas with.
 More to come!

BLING FOR SPRING

PICK OF THE WEEK

MARIMEKKO SS17 earrings

FINNISH FASHION: ELINA ÄÄRELÄ

NOVEMBER

photos by Mikko Rasila

Elina Äärelä is a fashion design student from Aalto University, with her main focus on menswear. 

In her BA collection she got inspired by the slideshows "Boy Town" by Nina Manandhar and "Twentysix Different Gas Stations in Africa" by Frank Verdier. She fell in love with the flower printed and beautifully colored clothes that could be seen in both of them and wanted to get the same feeling to her collection by using red and blue as the main colors.

The crystals that she applied on the knees and chest on every piece were sponsored by Swarovski.

This year Elina wanted to try something new and is now working on a womenswear collection for upcoming spring. 

Can not wait to see it!

Thank you Sokos Hotel Vaakuna for letting us shoot in this beautiful lobby.

WHITE RUFFLES

THE BIGGER THE BETTER

ZARA shirt

KALEVALA earrings

A basic white button-up shirt is one of the easiest pieces of clothing to wear, - from day to evening and every style imaginable. I've been searching for a new since my old one from Weekday has started to lose it's crispyness and fresh white color, no wonder because it really has been worn quite often. 
Well, the search for that "basic" white shirt is still on. I just couldn't resist this trendy ruffled one. 

PATENT LEATHER

WHAT I WORE

photos by Kaisa

ZARA pants

MONKI blazer

ZARA shirt

ZARA shoes

LIFE LATELY

INSTAGRAM SNAPSHOTS

Life's a party. Seriously, can't remember the last time that I didn't have anything to celebrate on the weekend.
 Lately it has been all about great friends and my dream team at home. Wouldn't change a thing.
Also to get back on that superficial side that this blog is about - a wardrobe that feels like ME is something to be happy about. 
Makes life a lot easier.

TEDDY

NEW IN

photos by Vesa Silver

MONKI coat
ZARA turtleneck
H&M earrings

Say hello to my new fluffy teddy coat. It will keep me warm this winter, especially now that the Kenzo x H&M coat I posted about is now sold out in my size.. I guess we weren't meant to be even though winter would have felt so cosy with it. But good thing is there's plenty of fish in the sea. And I found a great one.

KENZO MANIA

PICK OF THE WEEK

KENZO X H&M leather jacket

Even though these H&M collaborations are like trends, they are "in" until the next one appears, I managed to find something I might not be able to set aside that easily. The search of "the" coat for this winter has started and since all of my previous ones are really long, classic and simple I think it's time to go crazy. The online store does still have it in my size so what do you say, yes or no?

BOXY SILHOUETTE

YESTERDAY'S OUTFIT

photos by Kaisa H.

MONKI denim jacket

ACNE trousers

ZARA shoes

KALEVALA earrings

MONKI top

This fall has really been the time for mixing and matching. Being constantly in a rush and running from one place to another doesn't exactly leave me any time to think about what to wear. But I've enjoyed it. No overthinking, just spontaneous matching and I'm ready to go.